Rachid attended the Vancouver College of Art & Design (VCAD) from 2009-2011, graduating with a degree in Graphic Design. Rachid quickly contributed to the success of numerous start-ups in Vancouver through various roles including front-end developer, marketing designer, and creative director.

In 2015 Rachid co-founded a small marketing & design agency, Visuallime with former colleagues that met years earlier while working together in one of Vancouvers most successful marketing teams. Visuallime quickly grew a wide base of clients from small idea-phase start-ups to large corporations including Toyota, Weatherbug, UCLA and TommyGuns barber shops.

In 2019 Rachid’s passion to continue learning new technologies lead him to relocate to Silicon Valley to further develop his career as a designer in the autonomous driving industry.